Branding Triple Threat.
design - dynamic media - brand management
Com40, an international mattress manufacturer asked us to concept and to craft an entirely new retail store (a rare opportunity) weaving the brand into all aspects of a customer's experience.
The mattress & bedding category had been in hibernation for many years with very little innovation. For us, this was an empty playground waiting to be explored.
We created Aurora, a bedding store that would evoke the feeling of having slept in. Our recommendations included visual style, interior design, employee dress, & a trademark scent.
We crafted Aurora into a unique in-store experience & culture.
Since 2007, I've worked as a freelance product designer, developer, & brand consultant for TPR Media.
Website, TPR Media 2010.
Management platform for dynamic communications and analysis, TPR Media 2010.
Dynamic e-mail template design, used by over 200 hospitals around the US - 2009.
Collateral materials, The Patient Review - 2009.
(click to enlarge)
Blake Manosh
VCU Brandcenter / blake@brandingtriplethreat.com / 802.498.4320
brandbreak! / @btimeline / blakealicious
Summary:
Branding has proven to bridge my interests and enable my continuous curiosity. Combining my degrees (Design, Dynamic Media, & Brand Management), I have become a Branding Triple Threat. One of my strengths is being able to find interest in and bring excitement to projects that are seemingly mundane. I thrive on communication, curiosity, and creativity, powered by commerce.
Special interests:
- Data visualization & rapid prototyping
- Good puzzles & fixing things
We were given the challenge of innovating within the small kitchen appliance category. Through our research we identified an audience that has been widely ignored.
Using this opportunity we partnered with Hamilton Beach to create a new line of products designed for seniors.
Our first product for the Elementals line was a tabletop dishwasher. We designed it to be quick, convenient, & easy to use.
Similar to the way microwaves brought convenience to the cooking category, our tabletop dishwasher would bring convenience to dishwashing.
